"Anyone that puts these on will feel like they've got some edge," he said, adding that a PRO-Keds clothing line will launch in the fall, so "people can be fresh from head to toe." His wife, fashion designer Rachel Roy, will help him. Home Celebrity How Damon ‘Dame’ Dash’s net worth went from 50 million to 100K Bruno Cooke Mon 7 March 2022 17:44, UK Updated Tue 21 February 2023 0:13, UK Damon Dame Dash co-founded the. "There was a lineage of the brand," he explained. Dash says he decided to reposition PRO-Keds, a company established in 1949 that initially produced basketball shoes, rather than create a new company, because he grew up wearing them. After leaving them, he created Damon Dash Enterprises, a parent company for a slew of businesses, including CEO Clothing, Rachel Roy, Tiret, Armadale Vodka, BlockSavvy, Dash Films, Dash Music Group, Dash/DiBella Boxing and America magazine. Before purchasing PRO-Keds, he co-founded Roc-A-Fella Records and Rocawear Clothing. ![]() While Dash is not a recording artist himself, he's credited with launching the careers of rappers Jay-Z and Kanye West. You have to compare me to Reebok or Nike. "I'm not a celebrity or a rapper putting out a line. So what sets PRO-Keds apart from other hip-hop icons' shoes, including Jay-Z's S. Former Roc-A-Fella exec Dame Dash has allegedly bought back the majority interest in his ex-wife Rachel Roy s clothing company, the Rachel Roy Collection. Those colorful, faux patent-leather sneakers have shoe fanatics drawing comparisons between Dash's line and artist-producer Pharrell Williams' Reebok Ice Creams. "I just felt that in fashion right now the most directional sneaker shape was the van," said Kalinsky, 44, who grew up working at his father's shoe store in Charleston, S.C.ĭash, 35, said the shoes target "urban kids." They are a departure from this spring's more affordable PRO-Keds Royal Court Candy Series, which is geared toward "old-school kids" and salutes iconic candies - Skittles, Pop Rocks and Tootsie Rolls. The collaboration with Kalinsky, owner of his namesake stores and Nordstrom's director of designer merchandising, is planned to be the first of many for the PRO-Keds luxury line, which retails for more than $100. "The sneaker culture is heavy there," Dash, who lives in New York and Beverly Hills, said of San Francisco.
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